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Credit Bureau Connection Expands Soft Pull Credit Report Offerings by Adding Equifax's Prequalification Product

Credit Bureau Connection (CBC), the industry leader of credit reports, compliance solutions, alternative credit data, and soft pull products, announced today the addition of Equifax's Prequalification (soft pull) credit report to its product suite.

Equifax credit prequalification meets a market need creating a competitive advantage along with enhanced consumer experience. CBC and Equifax's credit Prequalification offers easy integration, proper disclosures, and no impact on the consumer's credit score.  A Prequalification report can be obtained without the need for the consumers SSN or DOB.  Consumers are more likely to provide their basic information when only a minimal amount is requested, and when a soft inquiry is pulled before starting a full credit application.  This allows dealers to offer real-time finance options to prequalified applicants based on their actual credit score. This is a consumer consent-based solution, is fully FCRA compliant, and does not require a firm offer of credit to be provided.

To sign-up for or enable any of CBC’s extensive products and services go to our Contact Us page or call 800-448-0183 today.
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“CBC is excited to include Equifax prequalification to our growing expansion of products and services,” says Mike Green, President/CEO. “We have been working very closely with Equifax to ensure we are delivering the highest quality and most effective product available,” continues Green.

Current and continuing consumer education has changed the automotive finance process. We now know soft pull credit reports bring many advantages to both consumers and dealers.  More consumers than ever are financing their vehicle purchases, benefiting from lower interest rates and longer terms to finance.  Also, consumers today are more aware of their credit situation and the impact of traditional hard pull credit reports on their credit score. These factors alone make prequalifying customers early in the sales process is a no-brainer.

To sign-up for or enable any of CBC’s extensive products and services go to our Contact Us page or call 800-448-0183 today.
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